Copywriter. Editorial Director. Optimist.
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Younger

As Editorial Lead on the promotion for TV Land’s hit series, Younger, I wrote copy and crafted content and communications across all levels of each season’s multi-tiered campaign.

Younger Season 5 Campaign Overview

This internal presentation tape offers a snapshot at the breadth of what a marketing campaign for the hit series entails. I wrote the tape, and most of the content featured in it.

Character Quiz

Character Quiz

I wrote the copy for this quiz designed to engage fans on Instagram and Facebook. View the full experience here.

"Younger Uncovered" Podcast

"Younger Uncovered" Podcast

I scripted conversation points and crafted the flow of each episode of Younger’s first podcast, collaborating closely with the show host and TV Land’s Digital team.

Season 5 Trailer

Younger x EVU Digital Film

I crafted narratives for a series of short films based on themes of the show, executed by noted photographer/director, Ellen Von Unwerth.

Younger Season 4 "Memories"

An on-air spot enticing viewers to tune in to Younger’s fourth season.

Younger Billboard (Season 3)

Younger Billboard (Season 3)

Hey Girl Memes (Season 1)

Hey Girl Memes (Season 1)

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Younger Memes (Season 1)

Younger Memes (Season 1)

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Times Square Screen

Times Square Screen

Younger Press Kit Mailer - Brooklyn in a Box

Younger Press Kit Mailer - Brooklyn in a Box