Copywriter. Editorial Director. Optimist.

About Me


Editorial Director



Hi. I’m Tracey.

Award-winning Copywriter. Producer, Editorial Director, Storyteller and Certified Personal Trainer - because, layers. I develop concepts and write copy for branded content, marketing campaigns, and multi-platform communications. 

I started my career at MTV Networks in the TV Land Brand Creative Group, where I worked my way up from Operations Assistant to Senior Writer, and became the person you definitely want on your team in any situation involving classic TV trivia. In 2011, I started my own copywriting and creative consulting business, and as an independent consultant I’ve worked with clients ranging from TV networks, to websites, to production companies, to non-profits.



Scripts, pitches, treatments, website copy, podcasts, presentations, press kits, print ads, emails, social posts, taglines – words for everything. I’ve written copy for Kickstarter campaigns, company holiday cards, and the inscription on the plaque below a statue commemorating The Andy Griffith Show (yes, this exists, and Andy liked the plaque.)

Editorial Direction

I help develop and define the voice and tone of branded content and communications across platforms. I help turn half-baked ideas into kick-ass creative.

Some of the brands I’ve worked with…