A.S.K. is an acronym for Acknowledge, Support, Keep-in-touch and a simple, effective, memorable tool anyone can use to help support the mental health of the people they care about. MTV Entertainment Group partnered with youth mental health non-profit, Active Minds, to launch the A.S.K. campaign in response to a study showing that nearly 70% of people didn’t believe they had knowledge necessary to help a friend who was struggling. I served as editorial lead on the campaign, writing scripts, developing copy and collaborating with both the MTVE and Active Minds teams.